About us

People can do more than they think. By not working harder, but smarter, by having more focus, by an open attitude to learning and development and by making better use of their talents and possibilities. Sellingnet is an innovative and committed sales training firm and with our core values ​​passion for sales, respect for diversity and mastery in growth, we emphasize this vision. Our passion for sales makes the difference in a learning process. It is the all-determining factor to motivate people to do better, to work smarter, to have more focus and to learn more effective behavior. With respect for diversity we mean all aspects in which people differ from each other. The visible elements - such as gender and age - and the less visible things such as cultural and social background, competencies and working styles. We strive for an inclusive learning culture that is respectful, open and safe for everyone. Only then will talents and possibilities of everyone be used optimally. Our third core value is mastery in growth. We have the competencies to make people and teams leap forward and not fall back.

Sellingnet develops customized sales training programs that change behaviors and provide measurable results. From assessing talent and developing sales teams through verifiable outcomes, coaching, and reinforcement, Sellingnet employs effective learning methodologies that draw on the best of interpersonal interactions to help build individual and organisational capabilities. dr. Jan L. Wage - as co-founder of Sellingnet, who sadly passed away in 2017 at the age of 95 - has spent 60 years examining every type of sales conversation - deconstructing them, rebuilding them, and making them learnable and repeatable for each stage of the sales cycle which has covered in the eBook Make Customers!. Sellingnet has been recognized for providing outstanding service and has a proven track record for delivering superior training and improving the impact of sales organisations. This year, Sellingnet is again on the European Training Industry's Top 20 Sales Training Companies list, thanks to the many sales innovations and our ability to drive lasting results for our clients.

Over the years, Sellingnet has built up a broad field of expertise, focused on changing, learning and developing commercial teams. In addition to our 'core team' of senior trainer / coaches, Sellingnet has built up an extensive network of the best trainers and coaches in Europe - who have all gone through a Training & Qualification Process - so that there is always an optimal and qualitative match between the commercial team of the client and the trainer / coach of Sellingnet. Sellingnet's 'core team' maintains the direction and internal coordination so that the processes run effectively and results are quickly visible.

We have the competencies to make people and teams leap forward and we make sure they don't fall back. We maintain our competencies through a solid competence profile for new trainer / coaches, an extensive EFQM system, a long-term Training & Qualification Process that every trainer / coach must go through, a system of Continuous Education, a strict Code of Conduct and our various sales research activities. Due to our thorough approach, we are the preferred partner for companies that want to make a serious improvement. With the focus on clear objectives and more commercial strength, better results are quickly visible!